The TRUSTe programs cover the collection and use of information on www.Labcrash.com and by Zomobi Electronics’s technology on third party mobile applications and websites.
Labcrash ADVERTISING & AUDIENCE PLATFORM
WHAT IS THE Labcrash AD NETWORK?
WHAT IS THE Labcrash AD NETWORK?
Labcrash is the world’s largest independent ad network. We partner with third party website publishers and mobile app developers to serve ads on their sites and in their apps. These ads are customised to their users’ interests and geographic locations, which we infer from information we collect about how those users interact with sites and apps that have partnered with Labcrash (this type of advertising is often called “interest-based advertising” or “targeted advertising”). This enables our partnering publishers and developers to provide content-rich services that are more relevant to their users, often using the advertising revenues they generate to offer their services for free or at a subsidised cost.
WHAT INFORMATION DO WE COLLECT?
When you view an Labcrash ad on a site or app which uses our services, we may collect information about your device or the ad that you have viewed. This information does not enable us to work out your identity in real life, but does enable us to recognise your device when you use other sites and apps that have partnered with us.
(a) Information about your device
We may collect some or all of the following information about your device: device type (e.g. smartphone, tablet, etc.), operating system (e.g. iOS, Android, Windows, Blackberry), network provider, Internet (IP) address, which mobile browser you use (e.g. Safari, Internet Explorer etc.), the carrier user ID (a number uniquely allocated to you by your network provider), platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), Model, manufacture and OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, and network status such as WiFi, the geo-location of your device (using GPS or other geo-location data) and the unique device identifier of your mobile device (a number uniquely allocated to your device by your device manufacturer).
We can collect the geo-location of your device only when an app in which the Labcrash SDK is integrated is operating in a device’s foreground and the app publisher has obtained certain permissions from app users. One way Labcrash derives a device’s location is by collecting the device’s latitude and longitude coordinates through GPS. Another way is by inferring geo-location from WiFi data based on data collected by Labcrash associated a WiFi access point with GPS coordinates.
(b) Information about the ad you have viewed
We also collect some or all of the following information about the ad you have viewed: (i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the website on which the ad appears); and (iv) certain information about post-click activity in relation to the ad (e.g. whether you proceed to purchase the product or service advertised).
On occasion, our partnering mobile publishers or app developers may also disclose to us information they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements. We do not use the information they provide to us for any purpose other than serving you with interest-based ads on their behalf.
There is certain data that although not personally identifiable we consider sensitive, such as viewing of sites with sexual content or information indicating a users’ specific medical condition. We do not use these types of sensitive data from one site for tailoring ads at other sites across our network.
(c) Labcrash Audience Platform
The Labcrash Audience Platform also provides information to publishers and developers about how you use and engage with their app as well as how sites or apps are performing across different handsets, including but not limited to tracking conversions across multiple advertising networks.
Labcrash obtains this information as a result of data being sent via an SDK embedded by the publisher or developer in your app.
Each publisher and developer is responsible for obtaining all applicable consents to enable Labcrash to collect information from your device.
HOW DO WE USE INFORMATION THAT WE COLLECT?
We use the information we collect to display interest-based advertising customised to individuals’ inferred interests, preferences and locations, and to perform analysis aimed at improving our services and technologies. The information we collect also helps us to provide filtering options for publishers and developers to manage ads appearing on their sites and in their apps, and to provide targeting options for advertisers. This helps our publishers and developer clients, for example, not to present you ads that you have already seen, and helps our advertiser clients serve adverts that are most likely to be of interest to you.